As a part of the celebration, a competition was held to see who could eat a portion of pancakes, the traditional food of the festival, the fastest.
Isayev ate the generous portion offered faster than his competitors, but when he came on stage to get his prize, he collapsed.
Organisers of the festival tried to revive him, but failed. The emergency rescue team that arrived a few minutes later said that it was likely that one of the pancakes had blocked the man’s airways, causing death.
“I guess, you shouldn’t eat that much even for Maslenitsa,” Elena, a witness of the incident, told Komsomolskaya Pravda.
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